Ng Kah Gay is the publisher of Pagesetters Services, which runs the Ethos Books imprint. Through the sale of books, rights management, commissions and crowdfunding, the team generates revenue to support the publication of nonfiction, creative nonfiction, fiction, and poetry. Ethos Books' strategic mission is to make books that speak to critical concerns of our times, and to support an environment for literature, the arts and culture in Singapore and Southeast Asia. The ongoing focus is to contribute to creative and infrastructural collaboration within Southeast Asia, to profile and platform Singapore alongside Southeast Asia authors and editors.